Scorecard
Lead Response Scorecard
Score your lead response every month and watch it improve.
Who it's for
Owners who want a simple recurring measure of response discipline.
Opens your browser's print dialog — choose “Save as PDF” to keep a copy.
How to score
Rate each category from 1 (no system) to 5 (consistent and measured). Score honestly — the value is in seeing where you are weakest, then improving one category at a time.
Run this on the same day each month and keep the sheets. Trend matters more than any single month.
Monthly scorecard
Print one per month, or track the scores in a spreadsheet.
| Category | Score (1–5) | Notes / what to improve |
|---|---|---|
| Response time | ||
| Response coverage | ||
| After-hours coverage | ||
| Missed-call workflow | ||
| Ownership | ||
| Follow-up | ||
| Attribution | ||
| Reporting | ||
Total out of 40. Focus next month on your two lowest categories.
What each category means
- Response time
- How quickly new leads get a first response.
- Response coverage
- Whether every channel is actually monitored.
- After-hours coverage
- What happens to leads outside business hours.
- Missed-call workflow
- Whether missed calls have a real recovery path.
- Ownership
- Whether every lead has one accountable owner.
- Follow-up
- Whether follow-up continues past one or two touches.
- Attribution
- Whether you can tie jobs back to their source.
- Reporting
- Whether you review trusted numbers on a cadence.
Make this standard automatic
Consistently low scores in follow-up or coverage are exactly what LeadRilo is built to fix.